Bridgestone Tires wanted to dedicate a concourse of the Bridgestone Arena (home of the Nashville Predators) to highlight a new recycling iniative.
Partnering with local artist Alex Lockwood, the Treadator was born—a larger-than-life replica of their mascot constructed with Bridgestone tires.
︎Sculpture: Alex Lockwood
︎Creative Direction: Wade Stringfellow
︎Photography: Brooke Dainty